We guarantee your cost per signed case — and carry the risk to hit it. No long-term contract.
No long-term contract. No volume minimum.
Not ready to talk? See where your firm stands — take the 3-minute assessmentPersonal-injury cases are the most expensive clients on the internet to reach — and the firm carries that cost whether a case signs or not. Before TrueCase, here is what a firm is actually buying when it pays for growth.
The same accident lead goes to four or five firms simultaneously. The claimant hires whoever calls first. Your intake team is in a race it usually loses — and you paid to enter it.
Recycled lists: a claimant filled out a form two months ago — maybe for something else entirely — and has been called twenty times since. By the time you reach them, they are annoyed, signed, or gone.
A twelve-month contract, a monthly retainer, and reports full of metrics that never become a client walking through your door. Many agencies are gone in three or four months — with your retainer.
Your staff burns hours on people who already signed elsewhere, never had a case, or just wanted information. Every one of those calls is paid time your firm will not get back.
Market figures: First Page Sage 2026 PI Cost-Per-Lead Report · LEXGRO · injuryleadgen · Clio 2024 Legal Trends Report. These are market costs — what the industry pays to acquire a case — not TrueCase Partners pricing.
There is a version of this where you only pay for the case.
Your firm’s growth engine, built to fit exactly where you are today. Getting a signed case runs through five stages before the law — you decide how many of them we carry.
We reach genuinely injured auto-accident claimants the moment they look for a lawyer.
We verify each claimant against the published criteria — not at fault, treated, in time, unrepresented.
A trained interviewer reaches the claimant fast and confirms the case in their own words.
The consultation is set on your calendar — or the claimant is transferred to your team live.
The retainer is signed and the client is yours.
You win the case. It is what your firm does best — and it is always yours.
We carry stages 01–02; you take it from there.
You receive The exclusive, screened lead — delivered to your CRM in real time.
Fits Your intake is strong and ready to work leads fast. You just need more of the right ones.
We carry stages 01–04; you take it from there.
You receive A booked consultation on your calendar, or a claimant transferred to you live.
Fits Your intake is stretched — no full-time intake person, or a team at capacity. We become your intake.
We carry stages 01–05; you take it from there.
You receive A signed, retained case — your firm starts at the law.
Fits Pure case volume, no intake lift — you want to practice law, not run a phone room.
Whichever depth you choose, your cost per signed case is guaranteed — that part never changes.
A generic lead source targets broadly and floods you with tire-kickers. Ours is engineered — and unlike any competitor’s, it sharpens every single month you work with us.
You tell us which cases signed and how they resolved — the outcomes that actually matter to your firm.
That outcome data feeds back into a targeting system engineered at the intersection of human psychology and economics.
The next leads are tuned toward the cases your firm actually wins — not the broad, generic targeting that floods firms with tire-kickers.
Every month the loop runs, the fit improves. It is an advantage a generic lead seller cannot copy — it only exists inside the relationship.
The longer you work with us, the better your leads get — a compounding edge a generic seller cannot copy.
A personal-injury firm works on contingency: you front every cost and hour, and you are paid only if the case resolves with money. So your case selection is ruthless. Ours has to be too.
Someone else is plainly at fault and it can be proven. A he-said/she-said or shared-fault case is weak — and in some states, fatal.
We screen for a clear at-fault party.
A genuine injury, on the record — ideally established by an emergency-room visit. Treatment may be finished or still ongoing; the earlier you take the case, the more you shape it.
We document the injury and its treatment status.
The at-fault policy limit is the ceiling on recovery. Clear liability against a minimum policy with no backstop may not be worth the contingency.
We screen toward cases with coverage to pursue.
The claim must be filed before the state’s deadline. A lead that surfaces near or past the window is not a case.
We screen recency against the originating state.
A claimant who is consistent, reachable, and cooperative is workable. An uncooperative or non-credible one, the firm declines.
We verify the claimant in their own words.
The damages must justify the firm’s contingency investment of cost and time. Tiny-damage cases lose money even when liability is clear.
We screen toward cases of real value.
Our scope is narrow on purpose. A lead becomes a lead only when all five hold — and they map straight onto the firm’s own standard above.
Twelve months is the working window — but we skew far fresher. A recent injury lets your firm direct the client from the start: get the right treatment, build the documentation, shape the case. The fresher the claim, the more case there is to build — so we prioritize the most recent.
Personal-injury law varies hard by state — and it changes what a screenable case is. In a few states, a claimant even slightly at fault recovers nothing. A handful carry a one-year filing deadline. Nine require drivers to claim first against their own coverage. We calibrate screening to the rules of the state each lead originates in.
TrueCase Partners is a lead-generation company, not a law firm. The above describes how we screen leads — it is not legal advice, and your firm makes every legal determination on every case.
Every lead we send is screened against this — your standard, calibrated to your state.
No black box. Five steps, from an injured person searching for help to a screened, exclusive lead in your intake queue.
Someone is hurt in an auto accident that was not their fault and starts looking for a lawyer.
Our demand engine puts your firm in front of genuinely high-intent injured claimants at the moment they are seeking help.
Every claimant is screened against the published qualification criteria. Anything that does not meet them does not become a lead.
We confirm a working phone, a valid email, the accident facts, and documented consent for lawful contact.
The qualified lead is delivered straight into your CRM in under a minute, to your firm and no one else.
We keep step two deliberately brief. How we find and reach high-intent claimants is our work to do — what we make fully transparent is who the claimant is, how they were screened, and exactly what reaches your firm.
Under a minute from qualified to sitting in your CRM — exclusively yours.
The honest version of the category — your real options, side by side. Not us against other lead sellers; us against every actual way your firm can grow.
| What you are comparing | TrueCase Partners | In-House Marketing Team | Cheap Lead Providers | Marketing Agency |
|---|---|---|---|---|
| Time to launch | 5–7 days | 4–6 weeks to hire | 7–14 days | 2–4 weeks |
| Customized to your firm | Yes | Yes | No | Yes |
| Exclusive leads | Yes — never resold | Yes | No — shared 3–5 ways | Usually |
| High-intent, verified | Yes — screened | Depends on the hire | No — recycled | Varies |
| You pay for | Exclusive leads — cost per case guaranteed | Salary + benefits + admin | A lead — signed or not | Retainer + performance |
| Typical cost per signed case | Guaranteed — scoped to your market on a call | $2,900–$8,800 running paid search | Low per lead — but ~$1,875+ per case | $2,900–$8,800 — plus the retainer |
| Ad spend on top | None — we carry it | Yes — your budget | None | Yes — your budget |
| Risk if it does not work | Guaranteed cost; off-criteria leads replaced | Sunk salary | Sunk lead spend | Sunk retainer |
We are not the cheapest row on this table, and we do not claim a per-case price no one else can match. What only one column does is move the risk: with the other three, you pay first and hope. We are honest about the rest because the one difference that matters is real.
Cost-per-signed-case figures are market benchmarks — LEXGRO; injuryleadgen; First Page Sage 2026 — for the paid-search and shared-lead channels firms use today. They describe the market, not TrueCase pricing. TrueCase’s own guaranteed figure is scoped to your case type and state on the call.
Three of these four can lose you money. One cannot — because you only pay for the result.
TrueCase delivers motor-vehicle-accident leads today. Set the three numbers to your firm and watch the math — the cost per signed case is the real market range, not a figure we invented.
We guarantee your cost per signed case. In writing.
Most lead sellers guarantee nothing past delivery. We put a number behind the one metric that decides whether your firm grows — a target cost per signed case, with a ceiling. Run above it and we make it good. It is the same promise whichever way you buy — just leads, or pre-screened and booked. The figure is scoped to your firm and worked out with you plainly before anything is signed — never a number we publish first.
We guarantee the part we control — lead quality. You bring the intake discipline. The expectations are reasonable, plainly written, and part of the contract; the full carve-outs live there too.
This is not a spend ladder — it is a fit. The weaker your own intake, the more of the pipeline we run; the stronger it gets, the less you need us, and your cost comes down. All three tiers are available today. Start with a test package, no contract — most firms start at Tier B.
Exclusive, screened, verified auto-injury leads — delivered to your firm in real time.
A firm with intake staff already in place and ready to work leads fast. Your funnel is solid — you just need more of the right people coming into it.
Everything in Leads, plus a professional pre-screen interview — then the appointment is booked on your calendar or the call is transferred live to your intake team.
A firm whose intake is stretched — no full-time intake person, or a team already at capacity. We become your intake while you build your own.
A fully signed, retained case — in your firm’s name, ready to litigate. Your firm starts at the law.
A firm that wants pure case volume with no intake lift at all — you want to practice law, not run a phone room. We carry everything up to the signed retainer.
Exclusive personal-injury leads are not a commodity with one shelf price. We quote a number scoped to your firm — and the partnership is built so that as you grow, your cost with us comes down.
Most firms start at Tier B with a test package — we find the tier that fits your firm on the call.
A lead is only useful if it reaches your intake team fast, clean, and lawful. We deliver into the tools your firm already runs — and the compliance is built into every lead, not bolted on.
Leads land in your system in under a minute — no spreadsheets, no manual import.
A screened claimant connected straight to your intake team by phone.
Instant notification so no qualified lead waits while your team is heads-down.
Nothing to rip out. Nothing new to learn. It fits the firm you already run.
The honest answers to what a firm owner weighs before buying leads — exclusivity, screening, the guarantee, contracts, compliance.
The Firm Growth Assessment measures your intake against industry benchmarks on the four things that decide whether a lead becomes a signed case. It shows you the gap most firms cannot see from the inside — and what to do about it. No call required.
Take the Firm Growth AssessmentA short, plain conversation: where your firm is today, your market and case mix, and the tier that fits — with the cost-per-case guarantee scoped to your firm. No pressure, no contract on the call.
Not ready for a call? Take the 3-minute Firm Growth Assessment — see where your firm stands against the intake benchmarks first.